The Survey Shows That The Employment Level Of The Global Footwear Industry Will Increase.

The improvement of the employment level of the global footwear industry is one of the conclusions of the latest "World Footwear Industry Business Survey". In this survey, people are more optimistic about the overall trend of employment in the footwear industry.

When asked about the employment prospects of enterprises in the next six months, the proportion of companies surveyed that expected employment growth was 45 percentage points higher than those that expected employment to decline.

However, companies in European countries are less optimistic than those surveyed elsewhere: 48 per cent of respondents expect employment to stabilise, only 39 per cent expect employment to increase, and 13 per cent even expect employment to decline.

In fact, the general feature of the latest "Business situation of the World Footwear Industry" survey is to be optimistic about the employment prospects of the footwear industry. Most panel members believe that footwear sales will rise moderately in the next six months, and prices are expected to rise strongly. Of course, the expectation of price increases will reflect the increase in production costs.

As in previous surveys, when asked about expectations for growth in footwear consumption, nearly half of the respondents believed that footwear consumption would grow by 1.5-5 per cent this year, but more respondents thought the growth would be higher than expected. The expert group expects global footwear consumption to grow by an average of 5.9 per cent in 2022.

In 2019, the World Footwear Magazine set up a World Footwear Industry expert Group to conduct a half-yearly survey of footwear business. The goal of the investigation of the World Footwear Industry expert Group is to collect the current business situation information of the global footwear market, collate and analyze, and provide market survey results to the global footwear industry.

The sixth online survey conducted in April obtained 108 valid responses, of which 48 per cent came from Europe, 22 per cent from Asia, 14 per cent and 9 per cent from North and South America, and 7 per cent from Africa.

Half of the respondents were engaged in the footwear industry or footwear trade and distribution, accounting for 32% and 18% respectively, while the other half were engaged in footwear-related jobs, including business associations (20%), consultants and journalists.