Pure Plain Wind Is Sought After? Enterprises That Use Mushrooms To Make Bags For Hermes Have Received Hundreds Of Millions Of Dollars in Financing.

The fashion industry is responsible for more than 8% of global carbon emissions, according to a survey. That's more than the airline and shipping industries combined -- according to the nonprofit Global Fashion Agenda, which worked with McKinsey on a report called "Fashion's Impact on Climate," the Fashion industry needs to cut its carbon emissions in half by 2030 to meet the Targets set by the Paris Climate Agreement.

In 2018, the fashion industry launched the Fashion Industry Climate Action Charter at the Katowice Climate Change Conference in Poland, expecting the industry to achieve the vision of net zero emissions by 2050

In the face of increasing environmental pressure, the fashion industry needs to consider more industrial upgrading plans. Kering group's chief sustainable development officer once said in a speech: "Organic cotton, organic wool, sustainable cashmere -- can only reduce about 20% of the carbon footprint. We have to find disruptive material innovations if the 40 per cent target is to be met." For the high-end fashion industry, mining "next generation materials" has become an increasingly urgent target of corporate responsibility.

In addition, the rise of vegan leather has a lot to do with the fashion industry's growing emphasis on animal welfare, as the growing "animal-free" demand that began in the early 2000s has spread to a number of familiar brands. Stella McCartney has sold "animal-free" products since it was founded in 2001; Gucci took the lead in banning fur from Kering's other brands in 2017, and has kept its promise of zero fur since spring/summer 2018; In 2018, Chanel announced that the brand would ban animal fur and exotic animal skins such as crocodiles, lizards and snakes from its collections, while Moncler and Dolce & Gabbana have recently joined the "Zero Fur" campaign.

For this reason, in many "next generation materials" categories, including leather and silk, materials research and development companies, investment institutions, researchers and fashion brands have focused on leather alternatives. Now, mycelium as a sustainable material to replace leather has become a more high-end choice.

Not long ago, MycoWorks, a biomaterials startup best known for its spring 2021 debut with Hermes as a vegan version of the Victoria Travel Bag, announced a $125 million Series C funding round, Even the Mirabaud Lifestyle Impact & Innovation Fund, founded by Chanel heiress David Wertheimer, It shows the commercial value of the company's patented craft boutique mycelium named "Reishi™" and attracts more investors' attention.

To date, MycoWorks, which focuses on luxury, has received thousands of requests from fashion brands and signed contracts with many of the world's major luxury brands, says Matt Scullin, CEO of MycoWorks. "Name any luxury brand you know, MycoWorks may have worked with them." Of course, the $125 million Series C round is due to its control of product quality and its potential for scale.

A vegan version of Hermes's Classic Victorian handbag, launched in early 2021, uses MycoWorks' technology

Brand data shows, Reishi ™ is a kind of do not contain plastic and leather substitutes, animal ingredients from mycelium (mushroom cells) and the agricultural byproducts quickly cultivates and become, after 12 years of research and development, the hyphae is can customize different thickness, weight, and texture of the alternative materials, leather and cultivating process is highly controlled, Can scale production of unified specifications products. Its platform also provides traceability to the brand's supply chain, further reducing waste and greatly improving sustainability, which can be said to be a biological material with great potential.

Demetra, Gucci's innovative animal-free luxury material, has been applied to sneakers According to incomplete statistics from Genqi Capital, there are currently 6 large-scale participants of the vegan leather circuit around the world, and some fashion brands have also started to develop leather substitutes. Gucci uses its own vegan leather Demetra in three of its sneakers, including the Gucci New Ace, released in June 2021. It may not be long before these pieces of leather made from mushrooms become the hottest fashion items around.